Based in Pequannock Township, Pompton Plains, NJ, Deals All Year is a premier direct-to-consumer eCommerce retailer, specializing in digital photo and video cameras, offering a wide range of products at highly discounted prices.
More Conversions
More Checkouts
The Challange
The company’s mission is to provide every customer with personalized, unparalleled service while also offering significant discounts on bulk orders. However, their main challenge was that their website lacked advanced shopping features. Operating on an outdated version of Magento, their online store suffered from slow loading times, technical bugs, and an outdated user experience lacking conversion-friendly features.
The Solution
Predictive Search:
We enhanced the shopping experience by implementing predictive search, which provides autocomplete suggestions as shoppers type their queries. This feature helps customers quickly find what they need and discover what the store offers. It saves time, improves product discovery, and facilitates cross-selling and up-selling by displaying relevant products.
Product Feed:
We simplified, automated, and optimized the product feed for conversions. We ensured all products received sufficient visibility and enriched each product snippet with essential information, including price, offer details, and high-quality images.
Structured Data:
The original website lacked proper categorization. We migrated the magneto site to shopify and created appropriate product categories and prominently featured them on the home page below the hero image. This improvement enhanced the customer journey and boosted the site’s SEO performance through structured sitemaps, better URLs, and rich snippets.
The Results
- 110% Increase in Conversions
- 72% Increase in Average Time Spent
- 3.5X More Checkouts
We are proud to have helped Deals All Year achieve a new milestone in their online selling journey. This success story exemplifies the impact a well-strategized customer experience (CX) and conversion rate optimization (CRO) revamp can have on a website. Want to see how we can help you? Get in touch with our customer experience experts.